Chip lovers have come to know that "R R R Ruffles Have Ridges!" The thick ridges of Ruffles Potato Chips help hold more great potato chip flavors and stand up to the thickest dips. A smooth, ranch-forward flavor balanced with a kick of spicy jalapeno taste. Ruffles Jalapeno Ranch Flavored Potato Chips have bold, thick and deep ridges for a tasty crunch and a blast of creamy ranch flavor with a kick of jalapeno in every bite.